My Latest SEO Update
Hi, I’m Rahul Krishnan, an SEO specialist based in Kerala.
Over the past few months, I’ve been working deeply on AEO and GEO strategies. And honestly? It changed everything about how I do SEO.
Today, I want to share what I learned. This isn’t just theory. These are real observations from real projects.
What is Changing in SEO Right Now?
The big question used to be: How do I rank #1 on Google?
The new question is: How do I get visible wherever my audience searches?
Because people don’t just use Google anymore. They ask ChatGPT. They use Perplexity AI. They talk to voice assistants. They search on Instagram and TikTok. Your content needs to show up everywhere.
Where Should Your Content Appear?
- Google’s AI Overviews
- ChatGPT and Claude AI
- Perplexity AI
- Google Assistant and Alexa
- Social media search features
All these platforms use one thing to understand you: entities.
They don’t just read your words. They understand who you are. What you do. Whether you’re trustworthy.
This is why E-E-A-T matters now more than ever.
What is E-E-A-T in SEO?
E-E-A-T stands for:
- Experience – Have you really taken the actions you mention?
- Expertise – Do you know your subject deeply?
- Authoritativeness – Do you have a reputation as a reliable source?
- Trustworthiness – Can people trust your information?
AI engines look for these signals before recommending your content.
What I Observed While Working with Kerala Businesses
I shifted from keywords to entities.
What Does Entity-Based SEO Mean?
Old way: Target keywords like “SEO specialist Kerala”
New way: Build clear identity as “Rahul Angi, SEO Specialist in Kerala who helps local businesses”
Here’s what I’m doing:
Building Entity Recognition
- Optimizing my Google Knowledge Panel
- Keeping NAP (Name, Address, Phone) consistent everywhere
- Creating content that clearly defines who I am and what I do
Optimizing for AI Engines
- Writing clear, direct answers to common questions
- Using proper headings and structure
- Making content easy to extract and cite
Creating Topical Authority
Instead of writing random blog posts, I focus on:
- SEO fundamentals
- AEO strategies
- GEO optimization
- Digital marketing for Indian businesses
This builds depth, not just breadth.
Prioritizing Real Experience
One detailed case study beats ten generic articles.
I share:
- Actual experiments I ran
- Real results with data
- Specific strategies that worked (or didn’t)
What Should Kerala Business Owners Do?
If you run a business in Kerala, here’s my advice:
- Claim Your Google Business Profile
This is your foundation. Without this, you barely exist for local searches.
- Get Your Brand Mentioned
Don’t just chase backlinks. Get mentioned on:
- Local Kerala news sites
- Industry publications
- Community groups
- Social media
- Use Your Local Advantage
Create content about your specific location:
- “Best seafood restaurant in Fort Kochi”
- “Ayurvedic wellness center in Thiruvananthapuram”
- “Digital marketing agency in Ernakulam”
AI tools love specific, location-based answers.
- Consider Malayalam Content
Many Kerala customers search in Malayalam.
Multilingual SEO helps you reach more people. And AI tools are getting better at understanding regional languages.
What Does Modern SEO Look Like?
SEO is no longer just about Google rankings.
It’s about building a presence that AI engines trust and recommend.
Focus on these:
- Clear entity definition (who you are)
- Real expertise and experience (what you know)
- Multi-platform visibility (where you appear)
- Structured content (how AI reads you)
Is This Just a Trend?
No.
This is how information discovery works now. And it will keep working this way.
AI isn’t replacing search. It’s expanding where search happens.
The businesses that adapt quickly will win.
My Final Thought
SEO used to be about algorithms and keywords.
Now it’s about authority and trust.
Build your brand. Share your experience. Be consistent. Help people genuinely.
That’s the SEO strategy that never gets outdated.
About the Author:
Rahul Krishnan – SEO Specialist in Kerala
I help businesses improve their visibility across search engines and AI platforms through AEO, GEO, and entity-based SEO strategies